GROWMARK Inc., an agricultural cooperative serving retailers, businesses, cooperatives, and customers in the U.S. and Canada, has announced today that their FS Wheat product line has been rebranded as FS InSPIRE™ Wheat.The GROWMARK System has a rich history of success in bringing farm-producers best-in-class agronomic recommendations and solutions under the FS brand.This rebranding strategy reflects the ongoing evolution of the FS brands, as well as its vision for the future.

“Our FS InSPIRE Wheat products are some of the best in the industry, but product performance alone isn’t enough to compete with other seed companies,” stated Greg Fonger, GROWMARK Seed Division Sales and Marketing Manager. “The rebrand is not just cosmetic, but also serves as an opportunity to evolve and improve our approach in the marketplace as a whole.”

This new name represents the relationship between the existing FS Seed brands, and allows FS InSPIRE Wheat to build a greater brand awareness with its own identity in a fiercely competitive industry. Along with this name change, a newly redesigned logo has been revealed and there will be an immediate change in their digital presence, but the remaining rebrand will be a phased roll out.

Fonger added, “We are excited about the future of FS InSPIRE Wheat and remain committed to building a trusted brand that inspires greatness in the fields of our growers.”

Learn more about our wheat products and services here.