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2008 Annual Meeting - Speeches - CEO Address

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Bill Davisson Davisson
GROWMARK Annual Meeting
September 5, 2008

"The Best Moments"

For nearly 11,000 athletes representing 205 countries, August in Beijing was the culmination of dreams come true. As Olympic team members competed for gold, silver, and bronze medals, years of practice, commitment, and drive were expressed in mere moments – moments of excellence for those athletes.

Who will ever forget the performance of Michael Phelps? He swam 17 races in eight days—earning eight gold medals. Each race was a moment of excellence. The collective experience of witnessing this superhuman feat unfold was a moment of excellence for all of us.

But the Beijing Olympics also gave light to compelling human drama – to stories of individuals and teams overcoming challenges to compete and to succeed. For example, there was Dara Torres. At age 41, this mother of a two-year-old daughter swam in the 50 meter freestyle and two relays, earning three silver medals. She missed Gold in her individual event by one one-hundredth of a second. But perhaps more impressive was her display of sportsmanship before the 50-meter semifinal race when she insisted that the referee and other competitors hold the race while a Swedish swimmer who had ripped her swimsuit changed into a different one. Olympic heroes are made by results – and by character.

Character and courage were what Natalie Du Toit brought of South Africa to China. She competed in the 6-mile open swim event and finished 16th. But what you need to know about Natalie is that her left leg was removed below the knee after a motorcycle accident. She didn’t go home with gold – but she is an Olympic hero.

Bloomington, Illinois, native Christin Wurth-Thomas made her Olympic debut in Beijing, competing in the women's 1,500-meter run. Christin is the daughter of Mike Wurth, a former GROWMARK employee and current COUNTRY Financial employee. Although she didn’t medal in China, it was great to see a home-town girl achieve her goal of competing in the Olympics.

All of those stories were of moments of excellence, but how would you define “the best” moments of the Olympic Games? By records broken? By challenges overcome? By heroic acts of sportsmanship? I would suggest the correct answer is: “All of the Above.”

What is it that makes an Olympic athlete – any one of us – or this cooperative system -- excellent? Certainly, elite skills are required. But researchers have found that in addition to skill, top performers have high degrees of: discipline and long-term focus; training tolerance, risk management ability, mental toughness, and the ability to see and seize opportunity.

Those same attributes apply to our business success!

Those characteristics, combined with our employees’ skills and our physical assets, work together to yield the fruits of the GROWMARK System’s efforts.

I’m very pleased to say that our moments of excellence this past year included financial records, operational and “behind the scenes” successes, and relationships that demonstrate the best of the human spirit.

The Best Financial Moments
Chief Financial Officer Jeff Solberg presented the complete financial report to shareholder representatives earlier this morning. The highlights from that report are the estimated results for the fiscal year that ended August 31. Sales are projected at $6.3 billion. Total after-tax net income is estimated at $312 million. Patronage refunds of approximately $121 million will be returned to your member cooperatives.

Fiscal 2008 surpassed last year’s record sales by $1.8 billion, and income after tax was twice the $150 million last year.

These are System results, based on all of us working together. It was an excellent year!

Thank you for your business.

GROWMARK’s Energy Division posted gross income exceeding $100 million for the third year. We received $72 million in patronage from the National Cooperative Refinery Association. GROWMARK owns nearly 19 percent of NCRA. The refinery operation is a strategic investment for the GROWMARK System, and it is a significant link in our refined fuels supply chain. NCRA serves our business by supplying energy products and in returning patronage refunds. That reinforces the value of cooperative ownership. A special “thank you” goes to Jim Loving, NCRA’s CEO, and his staff for those excellent operating results.

It was another record year for Dieselex Gold and propane sold by GROWMARK.

GROWMARK Lubricants contributed to our System’s success with FS branded products, as well as the United and Archer brands, in spite of price volatility never seen before in this industry. Our ability to blend and store our own lubricants has offered real and sustained growth in lubricant sales.

I’m proud of our System’s long-term commitment to marketing renewable fuels. We have promoted the benefits of homegrown energy products for more than 30 years, and we believe in their positive impact on the farm economy and the environment.

In February, the GROWMARK System was awarded the Eye on Biodiesel Impact Award from the National Biodiesel Board. We were honored for our quality assurance program which has set the industry standard for product performance. We have earned the reputation as THE most trusted supplier of biodiesel in the Midwest and beyond, largely because of our quality standards. We were also recognized for our training, education and promotional efforts.

“Moments of Excellence” for our Energy business also focused on adding supply and put-through agreements to enhance our ability to meet our customers’ needs. In addition, GROWMARK purchased a refined fuel storage terminal near Petersburg, Illinois. This facility enables us to store 9 million gallons of gasoline and burner fuels – plus biodiesel -- as we move toward BQ9000 status. BQ9000 is the biodiesel industry’s “Good Housekeeping” seal of approval for biodiesel production and distribution companies and covers manufacturing, sampling, testing, blending, storage and distribution.

In response to members’ needs for efficiency of processes, procedures, and systems, GROWMARK personnel worked to automate the transfer of bills of lading and provide electronic access for members to view product availability at the various supply points. These changes may sound simple, but they are important “moments of excellence” that make life better or easier for our customers – and that is a top priority.

Farm profitability is heavily vested in seed selection. To provide sound recommendations for producers into the future, we are committed to being a reliable supplier of high quality, high value seed. Seed sales will approach $200 million. With strategic and intense focus on our seed business over the past four years, we have earned 1.3 million new planted seed acres. That additional business represents a 55 percent increase in acres planted with our System-supported brands.

The value of seed to a farmer’s operation continues to increase -- and the complexity of recommending and delivering the right traits in the right hybrids and the right varieties -- to individual customers -- is also increasing. Our marketing campaign, “Farming Smart” is more than a marketing campaign for the Seed Division; it truly summarizes our approach to improving our customers’ profitability.

Among the moments of excellence for the Seed Division was the release of eight new elite FS hybrids. Dr. Dennis Garzonio, seed corn product manger, worked diligently to secure the latest genetics and traits into our FS Seed brand, and right now there are more than 500 side-by-side plots that will prove our performance advantage over our competitors. Results of these trials, enhanced supply plans, and new marketing programs will position us well to continue our growth in sales of FS Seed products.

Our Agronomy Division achieved record sales and record earnings for plant food and crop protection products in 2008.

One of the ongoing moments of excellence for the Agronomy Division is the development of a proactive facility plan to ensure that plant food products are located where you need them – when you need them. The strategic location of fertilizer facilities is essential to maximize our logistical advantage. We plan to fill any gaps with facilities that have rail and/or water access. As this plan is put into action, it will help to improve service to your organizations. The Agronomy Division is focused on meeting and exceeding the needs of members and other customers.

To support local sales efforts, our Agronomy Services team provides scientific expertise that enables our System to respond to individual farmer’s concerns and field issues. In every product area and support division, we deliver solutions through high caliber people. One example is Dr. Jeff Bunting who tests crop protection products and who helped develop what is arguably the best crop protection handbook in the industry. Other examples are the plant food Market Alerts prepared by Joe Dillier and his staff that assist member cooperatives in making purchase decisions.

GROWMARK -- and committed member cooperatives -- continue to work together as a task force to approach crop protection product manufacturers as a single wholesale and retail market force; and the value of this approach has been proven. The Crop Protection Task Force is in its third year, and we will continue to expand our efforts.

This is the third consecutive year of profitability for the Facility Planning and Supply Division.

In June, GROWMARK purchased Waterloo Service Company of Waterloo, Iowa. This facility will soon serve as a second Tank and Truck Center -- building fuel and LP-gas trucks, performing Department of Transportation inspections, and selling facility equipment. Adding a second tank and truck center for the System will improve our ability to serve members in Iowa and grow non-member business.

This acquisition also enables the Energy Division to relocate a bulk lubricant distribution facility and provides a fuel distribution outlet for AgVantage FS. This purchase was another moment of excellence, as we quickly acted upon the opportunity and partnered among divisions and subsidiary businesses for the best interests of all.

In December of 2007, the ADM/GROWMARK agreement was mutually terminated. This led to the adoption of a new strategic plan for the Grain Division. Strategies for Grain are centered on five key areas:

First, we have re-defined the services available to grain member cooperatives with emphasis on local profitability, risk management tools, market opportunities, and the building of grain facilities where the need and opportunity exist.

Second is the development of programs to create an expanded pool of member cooperative personnel who want to specialize in the grain business. Initiatives include a Grain Associate Manager Training Program and a college intern program for grain member cooperatives.

The third area of focus is creating marketing alliances that benefit both member cooperatives and GROWMARK, such as the Central States Enterprises rail agreements.

Fourth is joint investment by GROWMARK and member cooperatives where projects require more capital than a member can handle alone. Total Grain Marketing, Ag View Grain, and WESTERN GRAIN MARKETING are examples of such ventures.

WESTERN GRAIN MARKETING is building a state-of-the-art shuttle train loader next to the Burlington Northern Santa Fe Railroad near Adair, Illinois. The facility will load 60-80 trains each year with more than 25 million bushels of corn going to Hereford, Texas. The facility will have 4.6 million bushels of grain storage and rapid dumping and load out capacity. Area farmers will benefit with improved grain prices.

The fifth area of focus for the Grain Division is risk management. GROWMARK and Illinois Farm Bureau have worked together to strengthen the service capabilities of AgriVisor. This risk management subsidiary has created a complete menu of marketing products and services for farmers that reduce risk and help improve profitability. These include new grain contracts that give farmers upside price potential while protecting the downside.

GROWMARK has increased its ownership in Decision Commodities, a computerized farmer grain marketing organization that assists producers in taking the emotion out of pricing grain contracts through a sophisticated software program. Decision Commodities has been selected as the exclusive marketing arm for AgriVisor products.

This past year could be summarized by our members as one of “extraordinary need for capital.” Nearly every product we sell had record high prices, and margin calls skyrocketed. Members had to increase operating loans 2-3 times previous levels. Record high corn and soybean prices caused grain managers to revise their standard merchandising procedures, and MID-CO COMMODITIES worked to assist them in managing the capital demands.

MID-CO is an integral part of the GROWMARK Grain Division’s strategy to help grain member cooperatives plan for the future and optimize income. MID-CO had another record income year. The grain merchandising industry is highly competitive, and MID-CO continues to meet and exceed the demands of the large commercial elevator and tailor services to rural elevators that are the critical to Midwest agriculture.
MID-CO is focused on strategies that enable grain merchandisers to manage interest costs, utilize storage space, and maximize the use of futures and options contracts in order to improve profitability. Advisors help merchandisers move from one crop to the next, and branch office operations help farmers merchandise their production for maximum returns.

Across the board, GROWMARK’s retail operations contributed strongly to our overall success in 2008.

GROWMARK FS and SEEDWAY in the eastern U.S. both had record results. SEEDWAY celebrated its 45th anniversary this year.

Our retail operations in the Midwest had outstanding results as well. AgVantage FS, New Century FS, STAR Energy, and Illini FS all report excellent earnings.

Our 2008 financial results are truly outstanding. They are excellent. But, I know there are significant opportunities and challenges ahead of us. Like an athlete over the span of his or her career, our business will encounter head winds and tail winds – times when everything “clicks” and times when producing another personal best is a real struggle. What doesn’t change are the disciplines in place.

The Best Operational Moments
The disciplines behind the results are not often celebrated in the same way the bottom line is – but it’s the “behind the scenes” operational disciplines that are largely responsible for our results

For GROWMARK, these disciplines include a commitment to fiscal conservatism. We live in volatile times. Many economic factors are good for agriculture right now, but we must prepare and adapt to changes in markets, changes in weather, changes in the political climate across the world, and a host of other variables. We adjust to changing conditions by staying informed and by remaining committed to always improving efficiency. During times like these, GROWMARK’s support of member cooperative profitability through price risk management expertise delivers real value.

We are committed to securing agreements that ensure our members and customers have a reliable supply of product when they need it. This is a challenging task, but an important one -- the same way it was when our cooperative System was founded. Our ability to deliver product to your local outlets in a timely and efficient manner is critical to the success of our businesses. GROWMARK’s Logistics Division delivered more than 100,000 truckloads for member cooperatives and their customers. That equates to one load being delivered every five minutes throughout the year. Logistics also embarked on a project to streamline GROWMARK’s supply chains, with a goal of minimizing System costs from vendor to farm gate. Though we are very early in the process, logistics costs were reduced by more than $1 million in the first year.

Also enhancing efficiency and effectiveness is the conversion of member cooperatives’ “back office” software to Microsoft Dynamics GP. That process has taken time and effort, but there are significant benefits to this computer system which has been highly customized to serve the business needs of your organizations. It provides needed flexibility in accessing information essential to making effective management decisions. The Microsoft platform upon which it was designed helps ensure that we can stay current as technology changes – and technology is always changing!

Another important behind-the-scenes effort was a broader, more cohesive approach to strategic planning. Vice President Jim Hoyt led 10 GROWMARK Divisions through a common planning process that identified strategic issues facing each work group. Then they defined actions to address the issues. The divisions also shared their plans with each other to ensure as much integration and synergy as possible. This discipline will continue to pay dividends for the GROWMARK System.

The Best Relational Moments
No athlete gets to the medal platform alone. Family, coaches, trainers, and other supporters all contribute to the effort. In much the same way, our business success is based on relationships. And in addition to financial and operational “moments of excellence” in 2008, we experienced a number of significant moments of relational excellence.

Over the winter, GROWMARK hosted 11 member cooperative boards of directors and management teams at the corporate office as a face-to-face opportunity to share information about the strategic direction of our organizations and to share questions and concerns. I came away from those meetings with a strong sense of the value of working together and some central themes about the needs your member cooperatives have. For instance, the efficient placement of fertilizer terminals for the system, expanding services that help you manage risk, and helping you find and retain the personnel you need for the future. And I also clearly heard the need for continued financial return to your cooperatives based on the business you do with GROWMARK.

The sharing of information face-to-face helps us help each other -- focusing on existing and emerging needs. We plan to host more member boards and management teams next winter. I look forward to that. Those meetings were moments of excellence for me – and I believe for our System.

Another one of the best moments of the year in terms of relationships came with the graduation of the first class of GROWMARK’s Leadership Education and Development program. The LEAD class of 2008 was made up of 16 high-caliber employees who invested much time and effort advancing their business and leadership skills to prepare for additional responsibility within the GROWMARK System.

My staff and I spent a good deal of time participating in seminars with these individuals, and it is personally gratifying for me to see the depth of dedication, engagement, and ability within this organization. I know the participants built strong relationships with each other over their 18-month experience – and those relationships will result in greater collaboration as their careers grow. They are a sharp, young group with a strong personal desire to succeed and to see the GROWMARK System succeed. This class, and the classes that will follow them, holds great promise for the future of GROWMARK. A new class will be selected soon. I’m excited to keep the process going.

The performance and commitment of the employees of the GROWMARK System are highlights of each year. Moments of excellence take place every day as individual and team efforts are made to support customers – to innovate – to add efficiency – to serve.

For me, the best moments in terms of relationships take place among the people of our System. The employees and directors of the GROWMARK System are committed to each other and to building better, stronger relationships for the future. That is a huge competitive advantage.

In addition, we have built strong and strategic relationships with vendors, alliance partners, industry associations, Farm Bureau, FFA , 4-H and many, many other organizations with which we share common goals. We will continue to invest in those relationships and seek new ones.

All of the best moments of 2008 – financial, operational, and relational – support our vision to be the best agricultural cooperative system in North America. Achieving and maintaining that status requires strategic direction for our efforts; and our direction is clear:

First, we will foster a strong member system. If you, our members, succeed, GROWMARK will succeed, and we want to earn all of your business.

Second, we will grow and expand from our core businesses.

Third, we will expand our marketing territory by seeking new customers beyond our core geography.

Fourth, we will foster vertical integration opportunities which create value for the GROWMARK System.

And fifth, we will remain active in pursuing acquisitions, mergers, or business alliances.

Those objectives provide the “game plan” for our actions.

Michael Phelps was a true hero of the recent Olympic Games. He did it all. He delivered results. He focused on the disciplines essential for “operational” and logistical advantage. And, he was supported by deep and strong relationships with family and friends that made the discipline worthwhile and the results worth the sacrifice. His example is a portrait of what we strive to be: The best. The best is measured in results, in the “behind the scenes” efforts, and in the quality of relationships. Michael Phelps is the best. So is the GROWMARK System.

According to Dr. Jacques Rogge, who serves as president of the International Olympic Committee, the cornerstones of the Olympic movement are values, partnership, and legacy. I think those cornerstones support our business as well. Our values are articulated in aims and objectives that have changed little throughout our history. Our partnership focus within this cooperative system is what gives us our strength. And our legacy is all about leaving the next generation a business that is better, faster, and stronger than the one we inherited.

By these standards, it has been a gold medal year for the GROWMARK System.

Thank you.
 

 

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